About
From first sketch to print-ready file.
Since 2007, I've designed packaging, can and bottle graphics, tap handles, vehicle wraps, menus, and the promo stuff people actually keep, mostly for brands that live in the physical world, not just on a screen.
I've built full identity systems for breweries, cabinet retailers, restaurants, and small brands who needed someone comfortable on both sides of the job, the concept and the production reality behind it: bleed, dielines, spot colors, substrate.
If it doesn't hold up on the can, the truck, or the shelf, it doesn't leave my desk. That's been the standard since day one.
2007–NowFreelance & contract design
DirectOne designer, start to finish
Print-ReadyFluent in production, not just concepts